United Way for Southeastern Michigan
Campaign DevelopmentProgram Repositioning
Re-envisioning how to get kids fed, and communities engaged.
It’s about more than a free meal.
We crafted a name and brand that aims to remove the stigma from free summer food service. At Meet Up & Eat Up sites, kids (and sometimes families) eat, socialize, and have the opportunity to be active. More than just a place to eat, they are neighborhood engagement centers.
The tools for turning a location into a place.
We worked with United Way for Southeastern Michigan and its partners to devise a strategy for re-launching the summer food service program along with rich digital and printed toolkits. The campaign collateral gives the food service sites a robust visual platform for awareness and engagement.
Utilizing a good idea, all over.
Meet Up & Eat Up expansions and adoptions are happening everywhere—the Michigan Department of Education added a “read up” component; we’re in the process of developing a tablet-based meal tracking app; the program was immediately embraced as one of the Detroit Lions’ signature charities; and other states are negotiating to franchise the entire system.