Middle Grand River Organization of Watersheds

Helping small non-profits make a powerful impact.

It’s one of our favorite things. We took inspiration from the art world to remind residents that all sorts of “beauty aids”—from nail polish to lawn fertilizer—often have results that aren’t so pretty for the natural environment.


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Beauty is in the details.

For this small coalition who didn’t have tons of campaign experience, we created a suite of print and digital assets, prepped a social media plan, and coached them on best practices for campaign execution.


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A single-serving site.

A simple website with a few clear messages is often more impactful than a giant, meandering presence. This coalition was already represented by six comprehensive sites, so the campaign url functions as a portal that teaches and refers.


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http://pollutionisntpretty.org