Campaign DevelopmentWeb Development
Mobilizing stewardship and advocacy for Lake Michigan.
Building a movement.
Some causes require—and evoke—a visceral reaction that is deeper than a marketing campaign. Around these parts, ask about The Lake, and there is rarely a doubt that you’re talking about Lake Michigan. Give lake lovers a way to express their commitment wrapped in an ultra-current aesthetic, and it's an obvious win.
Advocacy goes guerrilla.
A movement means taking action. Our photo frame allows lake lovers to express what their hearts are tied to, and encourages them to get a little sand between their toes. A properly developed and executed hashtag allows community and conversation to build.
The work behind the beauty.
The job of a good campaign is to support a larger organizational presence or goal. The real work of lake health and sustainability happens at the Lake Michigan Forum and Watershed Academy. We were proud to help brand and build web presences for both.