Ours is a small office, so phone calls, in general, are group property. Which explains how I know that Amy just opened her client phone call with her thick, fake, funny (but surprisingly accurate) British accent. Not because I was eavesdropping. Really. Ahem.
Anyhoo, Amy has a penchant for fake accents, especially those Brits. This is not a readily available fact. You need to get to know her a bit before she slips into comfort mode. Amy tends to be the more formal of the two Redheads when it comes to client chatter. You're more likely to have a straight-business-talk conversation with Amy than you are with me. I'm the type who will chat you up about your kids and your vacation well before I know the scope of your project. I'm distractable that way.
So when I hear Amy slip into her English alter-ego, I know that means it's a client she feels very comfortable with. Someone with whom the relationship is strong and genuine. And let me tell you, this is a good thing. I'm not sure if all creative shops work this way—in fact, my guess is they don't—but Redheads do their best work when we know our clients. I mean, really know them. More than just understanding the scope of the project, but understanding if you're a cat person or a dog person. Prefer Paris or Pittsburg, burgers or dogs. If you're more of a mossy green type or a chartreuse-lover. Because the better we know a client, the more intuitive our design choices become. And when that happens, the resulting products make people really happy (and by people I mean clients, Redheads, and customers—win-win-win.)
It's a good deal. We get to know you. You get to know us. We make you stuff you like. You tell us we're wonderful (hint).
Ah! There it is. Her Eastern European just slipped out. Seriously, that girl is kinda crazy.
Once you get to know her.
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