To the graphic designer who created this:
all I have to say is wow.
You can learn about the client here. All good, but it's that little logo I want to talk about.
As you see, the "w" is an upside down "m." The designer has, in essence, turned "me" into "we." This is a great example of using a simple graphic treatment to convey larger messages: no one person can do this alone. The individual must sacrifice (in a small way) for the betterment of the whole. A small change can make a big difference. I could probably keep listing them, but you get the idea. The point? A simple graphic solution can convey immense meaning about the core values and mission of an organization.
This particular solution sure is simple, but my guess is a good deal of thought went into getting there. Simple can be brilliant.
Comments
Add a comment